Books

Web Style Guide: Basic Design Principles for Creating Web Sites
Third edition of the classic text

Writing for the Web (Chambers Desktop Guides)
Easy-reading summary, yet covers much of what you need to know. A great place to start.

The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing and Creating Content for the Web
Good wide-ranging guide

SEO Help: 20 Steps to Get Your Website to Google's #1 Page
Clear and straight-forward guide with easy to follow steps to get started with search optimisation

Links

www.useit.com/papers/webwriting

www.alistapart.com/topics/content

Eyetracking:

• www.poynterextra.org/eyetrack2004
• eyetrack.poynter.org
• www.useit.com/eyetracking

Style guides:

• www.wikinews.org/wiki/Wikinews:Style_guide
• www.guardian.co.uk/styleguide
• www.bbctraining.com/pdfs/newsstyleguide.pdf

Search engine optimisation

• www.adwords.google.com/select/KeywordToolExternal
• articleannouncer.com/tools/keyword.html
• keyworddensity.com

Accessibility

• RNIB Web Access Centre
• MENCAP guide to accessible writing for people with learning difficulties

Downloads

'Writing for the Web' course presentation